Small Business Saturday-   Latest News-

Small Business Saturday- Latest News-

Simple Ideas for a Successful Small Business Saturday-

  • Small Business Saturday, it is hard for small businesses to complete with the big guys. But that is why there is Small Business Saturday.
  • American Express got Small Business Saturday in 2010, giving small businesses and brick and mortar.
  • Stores across the country a special boost and a way to get shoppers attentions between Black Friday and Cyber Monday.
  • Since its founding, it is a powerful opportunity to reconnect with customers and boost sales.
  • Last year, 112 million shoppers participate spending more than $15 billion.

Quickly Approaches in business-

So, as the big day quickly approaches, it is important to make the most of this special sales event. Think strategically and find approaches that hopefully can help you strengthen relationships and business all year long.

Some Basics-

Do not forget the easy stuff. Make sure your address and contact info is correct on your website and all your social media profiles.

You will be surprise how many small businesses forget to update all their accounts as their business evolves and busy shoppers might not know you have open a new location or have new hours.

Annual Holidays Sales Event-

And while you are at it, review your site as if you were a customer, ensuring that all promotions are prominently display and that your payment process is working properly.

You should do these checks regularly and an annual holiday sales event like Small Business Saturday is as good a quick as any.

Extend your hours-

If you usually close at 5 p.m. on Saturdays consider staying open till 8 or 9 p.m. Check out the events going on in your town that night and plan accordingly, so you can make the most of the foot traffic.

Also Response of Software Companies-

Suggests marketing software company Vertical Response. And if you change your hours for the shopping event make sure to tell shoppers on social media and on your website.

Utilize free resources-

American Express is doing the hard work for you, offering free signs, email templates, web badges, posters and other marketing materials to get your business’ name out there.

There’s still time to download many of these materials and get them customized and ready to use in minutes. Next year, see if you’re eligible to order the full suite of materials.

Prioritize customer service-

Re-train your staff to make a good impression. Your ability to connect with customers and create more personalized experiences can help you stand out amongst competitors.

According to a 2016 study, although people continue to shop online nothing beats an in-store experience, so make sure yours is one to remember.

Weekend Problems Solve Through Small Business-

Run through scenarios that might occur at your store during a busy weekend and give your staff the tools they need and the words to say to solve problems and help customers who might not have visited your store in a while.

Plan incentives-

Give people reason to come to your store or your events. Last year, shoppers in Oakland Country, Michigan having a chance to win $5,000 thanks to a special promotion that lets shoppers text photos of their receipts.

Upcoming events and promotions-

Consider your own in-store incentives, such as raffles, collecting contact information for your own upcoming events and promotions throughout the year 2020 also.

Do not compete with the Big Boxes-

Doorbusters might work for major retailers like Walmart and Target, but that does not mean your small business should do the same.

Different reason to support local businesses-

The host of CNBC’s The Profit, advises small business to stay away from Black Friday-style deep discounts. Instead, remember your market is coming to you for a different reason to support local businesses.



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